How many things that you don’t actually need do you buy? How many times have you decided not to enter one establishment because it didn’t appeal you? Do you usually dress up for an important appointment? When it comes to choosing one product or the other, one place or the other… the looks play an essential part. They need to “catch our eye”. No matter how good your product is, if it doesn’t look good, you are might as well wrap it up and give it away to your competition. Whether we like or not, design is all around us. A good design does not cheat, nor lie, it strengthens the good parts of the product and helps us raise our clients expectations.