Product Naming

Choosing a good name for a product or a business project is not an easy task: it is a critical one-off process. The name you choose will be your identity’s backbone and the message of your brand that will reach the most people.

Going for one name or the other means thinking about things like the values we want to transmit, how we want to be perceived by your customers or our ability to stand out from the competition. We need to act with responsibility, but also being creative enough to discover an unique, personal and efficient name.

Words have power: they can create sensations and suggest us things. At Maldon we work with concepts that create value and we develop creative strategies to help our customers build the best name for their brand.