Your customers use social media in their purchasing decisions sharing and consuming products and services information. The brands that use social media well, can get to know and attract customers effectively as well as increase their loyalty.
You have to engage in dialogue with your users and actively follow up their opinions and comments about your brand to measure what they feel about your products and services. That way you can control and improve your company’s online reputation as well as develop actions to increase your sales.
It is fundamental to communicate with your users through social media as you would do through any other channel of communication with your customer.